Want to make sure your website design stays on-trend? Here are some areas to focus on for 2018. Check out our coupon below for a great deal on upgrading your site today.
Bright and Bold Color Scheme – think multi-colored gradients and popping colors. But we aren’t in Kindergarten so make sure the combinations are designer-approved. Check out Paletton for color palette ideas. And don’t forget the 5% of the population who are color blind – Paletton has a setting for that too.
- Hand drawn icons and graphics
- Unique photos – ditch the stock images
- Subtle animation – think bouncing icons or small movements of the larger images. Animation done right can add to the storytelling without taking from the flat content.
- Use SVG format instead of traditional PNG and JPG formats. As speeds increase, svg format is worth the small added weight, for the benefit of super clear, super scalable images.
- Fudge some straight lines – Keep the grid for the most part but tweak a couple of elements here and there. Round your corners, develop organic shapes, use background images to add contours. This quickly blends with #2 – use art for pencil sketching.
- Floating Navbars
I’m not thrilled about this one and personally prefer fixed elements but the Navbar has slipped anchor for 2018. The thought is that your menu is a tool that should be by your side wherever you happen to be on the page. I know I’ll be working hard to keep it available but not in the way – it will be an interesting shift.
Serif fonts are back again – as the secondary font and as a design element in itself. If you really want to be hip, try Google’s Amatic SC as your Heading and Raleway as your body text with Dancing Script for decorative accents. Not sure what to use? Visit FontPair for inspiration.
One word – Interactive
We know that engagement is essential and now, with more polished web applications, we can take it to the next level. Expect interactive components to pop up everywhere, from quizzes and polls to chatbots.
Still on trend from 2017
Mobile-first design is continuing to grow in popularity.
Multi-media posts. Don’t save the graphic elements for the fixed layout areas, intersperse them in the text to break up the content. Think magazine articles. And remember to use your decorative fonts too.
Content is still king. And always will be. So keep up the informative articles that help your readers (and your SEO). They are the whole point of the web anyway. Well, those and Cat Videos.
Elements that show your website’s age
Pre-historic: Flat html files, blink tags, flashing banners, background music, clipart.
Over 5 years old: non-responsive design, hit counters, flash, 960px width, Content-less design.
Over 2 years old: sans serif fonts; stock photos, mobile ok, image carousels, Hero images, bevel and emboss titles.
So 2017: Parallax, Minimalist, Aggressive popups.